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PR and Communications Director

Company: jtpostmaster
Location: Pottsville
Posted on: April 10, 2021

Job Description:

Description: Progressive Vision Institute (PVI), a successful Ophthalmology Practice is currently looking for a high-energy, self-motivated individual to identify, develop, and maintain professional relationships in Schuylkill, Berks and Northumberland Counties in an ongoing effort to potentially develop and implement a marketing plan based on market research and analysis in order to identify, promote, and cultivate the practices' business initiatives and opportunities, and create and strengthen relationships with prospective business partners in and around our community.The PR and Communications Director Job Responsibilities are:Serves as primary contact for community partners; ensures PVI is successfully involved and attends all relevant events.Coordinates, directs and attends off-site community events promote PVI's brand throughout current and target service markets.Allocates time to conduct one-on-one contact with potential referral sources including physicians, physician groups throughout PVI's current and target service markets to provide educational information and materials promoting Progressive Vision InstituteGenerate appropriate patient referrals by establishing and maintaining a professional relationship with all potential referral sources.Collaborates with Operations' Department to identify referral growth strategies and marketing opportunities.Communicates and discusses concerns or issues with Operations' Department and provides a prompt response if so required.Provide feedback on existing services and update management on opportunities and possible market changes.Strengthening programs already in place and explores new opportunities to increase community awareness.Utilizes Customer Relationship Management system to maintain detailed and accurate records of weekly and monthly activities and referral profiles. Develop and manage company e-mail newsletter.Utilize market data and software to identify target markets and providers for business development opportunities and outreach.Write and maintain content and provide regular updates to company website, social media platforms, and internal marketing boards.Monthly patient email newsletter release.Create and oversee outside marketing campaigns to promote PVI and its physicians.Assist with strategic planning and editing of marketing materials.Organize and control all in-house marketing responsibilities.Market, plan, organize, and implement community events and meetings.Represent the practice at company sponsored events.Maintain social media channels including but not limited to Facebook.Identify and implement strategies for increasing web site traffic.Manage expenses within marketing budget and justify effectiveness of such expenses.Write, track and deliver press releases to local media agencies.Continuously build upon relationships with referring physician offices.Track and manage online reputation of PVI and its physicians.Disseminate and report findings from monthly patient satisfaction survey to management.Other duties and responsibilities as assigned.. Requirements: The PR and Communications Director Job Requirements are:Education and/or ExperienceBachelor's Degree in Marketing or Mass Communications and 2 to 3 years of marketing experienceSkills and AbilitiesExcellent time management and prioritization skills.Ability to effectively communicate information and ideas in written and verbal format.Ability to think creatively and innovatively.Detail orientated and ability to multitask.Analytical skills to forecast and identify trends and challenges.Advanced computer skills and aptitude for technology required.Advanced writing skills and attention to detail.Other QualificationsPrior marketing experience in healthcare industry beneficialProfessional demeanor along with proven ability to be a flexible, proactive team player.Proven ability to build strong professional relationships with all levels of the organization as well as in the communityMore information for PR and Communications Director position are:Job Type: Full-timeBenefits:401(k)Dental insuranceDisability insuranceEmployee eyewear discountHealth insuranceLife insurancePaid time offSchedule:8 hour shiftDay shiftCompany's website:www.pvi-vision.comCompany's Facebook page: Conditions:Waiting period may applyWork Remotely:NoCOVID-19 Precaution(s):Remote interview processPersonal protective equipment provided or requiredTemperature screeningsSocial distancing guidelines in placeVirtual and small, in-person meetingsSanitizing, disinfecting, or cleaning procedures in placePM20PI133211518

Keywords: jtpostmaster, Reading , PR and Communications Director, Advertising , Pottsville, Pennsylvania

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