Sr Assoc Mgr Media Science Chocolate
Company: The Hershey Company
Location: Hershey
Posted on: May 26, 2023
|
|
|
Job Description:
Sr Assoc Mgr Media Science Chocolate
Posted Date:
May 11, 2023
Requisition Number:
118511
Location: Remote
Summary:
Media has been a key source of growth at The Hershey Company for
many years, but with rapid changes in the media landscape we must
continue to further transform our media approach to operate in a
more targeted, integrated and agile way. A key component of this
transformation is taking greater control of our own media
measurement and analytics.
Over the past two years, we have taken direct responsibility for
owning our own measurement by increasing the testing capability
thru the Agile process both in DMA and audience testing. We also
have built a closed loop measurement tool that measures campaigns
at the ID level. As the media measurement team grows,
The Sr. Associate Manager, Media Science Chocolate will be
responsible for 3 key aspects of Media Analytics
Responsibilities include:
Agile Testing - Own media science for Chocolate market tests
including market or audience selection, media delivery check, and
final test measurement conducted to identify additional
opportunities for sales growth. Conduct analytics on a subset of
tests and deliver recommendations to brand teams for
implementation. Partner in the continuation of automation and
visualizations from the measurement team. Create final measurement
presentation for the Agile team and Agile Leadership Team
Advanced Analytics Chocolate - Be the lead on analysis for the
chocolate squad in helping the team optimize their media spend.
Main drivers of the analysis will be our closed loop measurement
tool (Performance Link), our media metric dashboard, MMM, and
competitive media. The Sr. Analyst will be the lead on interpreting
the analysis of these tools to help empower the Integrated Media
Team to make the decisions needed to optimize media spend to drive
brand sales growth. The Sr. Analyst will also be presenting to
brand teams on results and findings.
Media Analytics Build the Future - Work on team led by Senior
Manager, Media Science on 2023 analytical tools to build the future
of Media Science for the next 3-5 years
Requirements
Knowledge of Advanced Data Analysis & Marketing Measurement
Techniques - regression, segmentation, clustering, A/B Testing,
Market Mix Modeling
Familiarity with IRI or Nielsen point of sale data and associated
tools
Familiarity with CPG trade and merchandising strategies
Hands-on Experience with High Level Excel functions and building
data visualizations from raw data (e.g. in Tableau or Power BI)
Familiarity with programming/software such as R, Python, SQL and/or
SA or data harmonization tools like Alteryx
Minimum knowledge, skills and abilities required to successfully
perform major responsibilities:
Minimum Education and Experience Requirements:
Education:
Bachelor's Degree in a quantitative field
Experience:
Some experience working with extensive data sets in a marketing
related field.
#LI-LJ1
Nearest Major Market: Harrisburg
Keywords: The Hershey Company, Reading , Sr Assoc Mgr Media Science Chocolate, Advertising , Hershey, Pennsylvania
|
Click
here to apply!
|
