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Marketing Specialist

Company: Taylor Northeast
Location: Morgantown
Posted on: May 28, 2023

Job Description:

Taylor Northeast is a material handling equipment supplier that specializes in selling, leasing, refurbishing, and servicing some of the most unique mobile industrial machines in the world. From bus-sized forklifts to container handlers at the country's busiest ports to powerful railcar movers to dynamic trucks for warehouses, plus industrial floor sweepers and scrubbers, our equipment keeps businesses of all sizes throughout the Northeast and mid-Atlantic moving smoothly.We are seeking a well-rounded marketing professional to join us at our principal location in Berks County, Pennsylvania. You will manage marketing and support tasks while coordinating with the other branches and companies in our group to reach more customers and tell our story. You will work with our corporate marketing team to drive our brand development and liaise with Taylor Northeast's management to shape and implement our marketing strategy.RESPONSIBILITIES WILL INCLUDE:

  • Developing marketing collateral and branded materials for internal and external distribution. There will be swag.
  • Helping to set our marketing strategy and executing projects to support our growth. Also, making our website more interesting.
  • Integrating data from our email campaigns, websites, and social media to better understand our customers and respond to their needs. We serve businesses ranging from some of the biggest companies in the world to one-person independent operations.
  • Using digital marketing tools for SEO, SEM, and PPC to increase lead generation and awareness of our brands. We understand that it takes a lot to cut through the online noise.
  • Creating messaging that showcases the value of our products and services through multi-channel storytelling that is authentic and compelling. You will be working directly with our in-house social media team.
  • Managing software platforms used by our marketing team and making recommendations as needed. Yes, we know about ChatGPT.
  • Building collaborative relationships with the men and women of our company and supporting our sales teams. They will need your help with customer outreach.
  • Planning and executing events, tradeshows, and other promotional activities that showcase our awesome people and products.
  • Staying up to date on the latest marketing trends, both legacy and emerging.WE ARE SEEKING CANDIATES WHO HAVE:
    A bachelor's degree in marketing, communications, or related field.A proven track record of developing and executing successful marketing campaigns.Familiarity with the Adobe Creative Suite and digital media development.Familiarity with HTML, WordPress, and website development.Proficiency with Microsoft Office.The ability to occasionally travel, usually within a 250-mile radius.Excellent written and verbal communication skills.Strong organizational skills and a high level of attention to detail.A drive to self-direct projects and take our marketing efforts to the next level.BENEFITS
    • Competitive salary which is commensurate upon experience
    • 401(k) with company match
    • Health insurance -(majority paid for by the company)
    • Dental insurance
    • Vision insurance
    • Life insurance
    • Paid time off
    • Flexible schedule
    • Referral programWe are an equal opportunity employer.LEARN MORE ABOUT US AT -Taylor Northeast!Powered by JazzHR

Keywords: Taylor Northeast, Reading , Marketing Specialist, Advertising , Morgantown, Pennsylvania

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