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Public Relations Manager

Company: Penske Truck Leasing
Location: Reading
Posted on: April 9, 2021

Job Description:

Description Position Summary: Dynamic, experienced, world-class communicator with strong technology and writing skills sought for winning global communications team. This role will manage public relations plans and programs for the company to advance its reputation and awareness. It will provide proactive and reactive communications to publicize the company's products, services, events, showcase expertise, and build favorable relations and reputation with various media outlets, publics, stakeholders and audiences. Qualified candidates must have a bachelor's degree in public relations, communications, or journalism and at least five years of corporate public relations or five years of public relations agency experience. The experience should specifically include: media relations, social media, extensive writing, and crisis communications. Major Responsibilities: - Plan PR efforts and support major external events by working with partner organizations, Marketing team, and product line executives. Identify opportunities for: speakers, interviews, and publicity. Create talking points, announcements, briefing books and media to maximize sponsorship. - Pitch news stories, feature articles and field media questions - Collaborate with PR team to evaluate editorial calendar opportunities - Proactively research, publicize and blog positive stories about the company. - Monitor and manage media and social media; respond to escalated issues to maintain a positive company reputation. - Create, manage and execute effective media relations, social media and publicity plans and campaigns to support product lines, corporate awareness, and positive reputation - Provide subject-matter expertise as needed to help coach executives when communicating with the media, public speaking, social media, or other public-facing forum - Assist with issues management and crisis communications support as needed - Support internal communications as needed - Support community relations efforts as needed - Support writing, video, new media and content projects as needed - Collaborate with various groups within the Marketing team and the broader Penske organization including: HR, Legal, Security, Risk Management, Investor Relations, Leasing, Rental, Logistics, Used Trucks, and Executive Offices - Other projects as assigned by Director Qualifications Qualifications: - Bachelor's degree in PR, communications or journalism required - Master's degree in public relations, communications, journalism or business preferred - Five years or more experience in corporate PR or PR agency setting required - Media relations and crisis communications experience required - Transportation, logistics, manufacturing or other heavy industry PR experience helpful - Excellent writing skills; fluent AP Style needed - Strong planning, execution and implementation skills needed - Highly tech savvy; new media skills including various social media platforms/blogging required - Must have a can-do, collaborative mindset; hands-on work ethic - Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required Physical Requirements: - The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - The associate must regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds. - Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. - While performing the duties of this Job, the associate is regularly required to stand; walk; sit and talk or hear. The associate is frequently required to use hands to finger, handle, or feel and reach with hands and arms.

Penske Truck Leasing is a leading global transportation services provider that operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, truck rentals, used truck sales, and supply chain and logistics solutions. Visit to learn more. Penske is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.

Keywords: Penske Truck Leasing, Reading , Public Relations Manager, Executive , Reading, Pennsylvania

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