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Associate/Senior Associate Brand Manager, Digital Innovation

Company: HersheyCareers
Location: Hershey
Posted on: May 16, 2022

Job Description:

Job Location: Hershey, PA

The Associate Brand Manager (ABM)/Sr ABM, Digital Innovation has responsibility for product innovation and digital activation projects in support of the Digital business. The candidate must have strong analytical skills and the ability to derive trends from multiple data sources across Digital and Brick & Mortar channels, and across Food & Beverage categories. This position often plays a cross-functional leadership and/or project management role on product innovation and portfolio renovation for omnichannel and pure play digital retailers.
The Associate Brand Manager (ABM)/Sr ABM, Digital Innovation will work with the product portfolio of The Hershey Company's iconic brands, experimenting with assortment, pricing and fulfillment, to secure the short- and long-term profitability and share position for Hershey within Digital.

This position requires strong presentation and communication skills, and an enthusiasm for bringing best-in-class digital insights, strategies, consumer experiences to the broader organization. The digital landscape is evolving very quickly and is expected to continue to do so. So being a self-starter with an entrepreneurial mindset, and a passion for innovating new processes and product development solutions is needed to capitalize on emerging opportunities. Some familiarity or experience with Digital Marketing levers such as Digital Media, Paid & Organic Search, Pricing & Promotion would be an asset for this role.

--- Strategic (3-5 year), Annual, and Quarterly Digital marketing planning and (periodic) re-planning on the business.
--- Brings digital marketing capabilities to life and advocate for an omnichannel approach across marketing, category management, IS, supply chain and sales.
--- Project ownership including navigation of stage-gate commercialization and launch readiness activities.
--- Analysis of the business results and/or directing such analysis.
--- External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility.
--- Syndicated Data Analysis
--- Creative and Design Agency Briefing
--- Personal training and development.

--- Minimum of Bachelor's degree in business, economics, engineering, statistics, marketing or computer science; MBA preferred
Experience/ Skills:
--- At least 3 years of related work experience.
--- Digital & Data analytics experience preferred
--- Superior leadership and influencing skills.
--- Overall business knowledge and holistic general management approach.
--- Outstanding analytical abilities.
--- Ability to nurture and contribute to innovation and creative solutions.
--- Demonstrated ability to be accountable for sales and income results.
--- Strong verbal and written communicator to a wide breadth of audiences including senior management.
--- State-of-the-art functional marketing expertise in some, if not all, areas of marketing.
--- Lifelong learner with potential to be a strong people developer.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (

Keywords: HersheyCareers, Reading , Associate/Senior Associate Brand Manager, Digital Innovation, Executive , Hershey, Pennsylvania

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