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Marketing Campaign Manager

Company: Penske
Location: Reading
Posted on: August 6, 2022

Job Description:

Position Summary:

The Marketing Campaign Manager is responsible for managing the success of a variety of marketing communications projects so that goals are accomplished on schedule, within budget, and with quality results.

Types of projects may include creating and launching new content across key marketing channels (such as email, social, print, web, video, events), sales and marketing collateral, and other forms of internal (associate) and external (customer) communications. This role ensures that all deliverables are on brand.

This role builds relationships and works closely with internal subject matter experts within Marketing, the business at large (such as departments/teams within Leasing, Commercial Rental and Used Trucks), marketing/advertising vendors, and customers (when applicable).

Some typical duties and responsibilities may include:
• Lead and manage strategic marketing communications projects
• Creative/content development - prepare creative briefs, work together with Creative team, provide feedback on deliverables
• Campaign planning - identify business/sales goals, target audiences, and marketing goals/strategies/tactics
• Collaborate with cross-functional teams and lead effective meetings
• Facilitate projects with marketing/advertising vendors and ensure deliverables are on schedule and within budget
• Present project updates and deliverables to various audiences as needed
• Perform other projects and tasks as assigned

Remote Options Available

Major Responsibilities:
• Lead and manage strategic marketing initiatives and projects.
• Collaborate with cross-functional teams to define project scope, deliverables, timeline, and budgets - and guide a variety of simultaneous projects through to completion.
• Facilitate projects with external vendors and agencies and ensure deliverables are on time and within budget.
• Create and maintain information and documents respective to specific projects managed under this role
• Lead effective cross functional meetings related to the project
• Present project topic and updates to various audiences as needed for the project
• Other projects as assigned by the Director
• 5 years marketing experience or equivalent combination of marketing and IT experience
• Bachelor's degree required, Master's degree preferred
• Requires excellent written and verbal communications
• Ability to effectively work on multiple projects under tight deadlines, maintaining productivity and cost effectiveness through project completion
• Ability to work collaboratively in a cross-functional teams including customers, subject matter experts, IT and vendors
• Strong project management skills required
• Strong organizational skills and keen attention to detail
• Strong computer skills - Microsoft PowerPoint, Word, and Excel; Adobe Acrobat
• Experience with web marketing tactics and strategies.
• Regular, predictable, full attendance is an essential function of the job
• Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.

Physical Requirements:
-The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.
-While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.
-Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Penske is an Equal Opportunity Employer.

About Penske Truck Leasing
Penske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group, and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 260,000 vehicles, employs more than 29,000 people, and serves customers from more than 1,000 locations in North America, South America, Europe, Australia, and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. Visit to learn more.

Keywords: Penske, Reading , Marketing Campaign Manager, Executive , Reading, Pennsylvania

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