Associate Manager, Portfolio Innovation THX
Company: The Hershey Company
Location: Hershey
Posted on: March 20, 2023
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Job Description:
COVID-19 Vaccine Safety Mandate This position requires that you
must be fully vaccinated for COVID-19 (even if working remotely)
and present proof of vaccination before beginning employment. If
you receive an offer of employment, you will be asked as part of
the background check process to upload a copy of your vaccination
card. If you believe you require an accommodation for medical or
religious reasons related to the vaccine safety mandate, you may
submit a request after you receive an offer of employment.
Instructions on how to do so will be provided in your offer letter.
* Job Title: Associate Manager, Portfolio Innovation THX* * Job
Location: Hershey, PA* * The preference for this role is to be
local in Hershey or able to relocate to Hershey but we are also
open to remote for the right candidate.* * Summary:* The Associate
Manager has responsibility for specific projects and activities to
drive commercial growth. This Associate must be a strong leader of
people in cross-functional assignments as he/she plays a leadership
role throughout the organization, coordinating with other
functional areas to ensure necessary actions occur in support of
his/her marketing position. This position plays a leadership and/or
project management role with external suppliers such as marketing
agencies, co-manufacturers, co-packers, external vendors, etc. This
position requires strong analytical skills as well as an ability to
translate analysis on the business into recommended programs
affecting all major marketing variables. These marketing variables
include new products, portfolio changes, pricing, promotion, retail
storytelling, omnichannel store merchandising, content development
and other key programs that could affect the short- and long-term
business goals for The Hershey's Experience. This role requires a
keen view of the external environment including general trends
impacting the business, competitive assessments, and an
understanding of both consumers and customers. The individual in
this position supports the development of strategic, consumer-based
innovation initiatives for THX. This individual will support
strategy development and help address trends/unmet consumer needs
and brand white-space opportunities to achieve innovation growth
and profit targets. This includes the identification and assessment
of strategic opportunity areas and development of new initiatives,
from discovery and ideation, through to commercialization
assumptions using THX Innovation processes. Responsibilities: *
Innovation Development - THX. Develops and implements end-to-end
portfolio and innovation plans, including 3-year pipeline, using
category / consumer insights (Omnichannel) * Portfolio Planning -
THX. Partners with the Portfolio Manager and team to define the
baseline assortment strategy. Proposes, implements, and monitors
retail assortments leveraging our unique and exclusive every day
and seasonal stories * Story Development - THX. Manages development
and communication of THX exclusive stories (Everyday and Seasonal).
The role builds story templates, manages agencies to define
creative messaging used for content development, defines portfolio
offer, and leads cross-functional collaboration to communicate and
ensure in-store execution * Manages the communication flow of new
product and assortment planning information across THX
cross-functional partners aligned with Gate calendar. Supports
presentation development for meetings, including gate
presentations, category reviews, competitive analysis, national
launch communications, etc. Partners cross- functionally to scope
and explore infrastructure to support the innovation plan *
Partnership with consumer insights to support strategy development
through identification of white-space opportunities and analysis of
trends/unmet consumer needs * Partners with the Supply Chain team
to build capabilities that support the growth plan. * Lead
connectivity with The Hershey Company core business to inform
strategic planning for THX around Brand, Promotion, Seasons and
Packtype * of activities inside and outside the company that will
result in successful implementation of marketing plans * Capability
Building / Business Presentations / Project Management * Analysis
of the business results or directing such analysis * Deep knowledge
of the commercial, operational, and financial dimensions of the
business * Personal training and development Qualifications: *
Education:* * BS required; MBA required externally; Internal
Hershey experience in lieu of MBA * Experience/ Skills:* * At least
3 years of related work experience * Previous project management
experience with proven ability to effectively manage multiple
projects in a dynamic environment * Previous P&L exposure
preferred * Experience with Nielsen and/or IRI is preferred *
Superior leadership skills * Overall business knowledge and
holistic general management approach * Superior strategic thinking
and planning * Outstanding analytical abilities * Ability to
nurture and contribute to innovation and creative solutions in a
fast moving and ambiguous environment. * Demonstrated ability to be
accountable for sales, income, and profit results. * Strong verbal
and written communicator to a wide breadth of audiences including
senior management. * State-of-the-art functional marketing
expertise in some, if not all, areas of marketing * Economic value
creation mindset * Lifelong learner with potential to be a strong
people developer. #LI-MB1 #LI-Remote The Hershey Company is an
Equal Opportunity Employer. The policy of The Hershey Company is to
extend opportunities to qualified applicants and employees on an
equal basis regardless of an individual's race, color, gender, age,
national origin, religion, citizenship status, marital status,
sexual orientation, gender identity, transgender status, physical
or mental disability, protected veteran status, genetic
information, pregnancy, or any other categories protected by
applicable federal, state or local laws. The Hershey Company is an
Equal Opportunity Employer - Minority/Female/Disabled/Protected
Veterans If you require a reasonable accommodation as part of the
application process, please contact the HR Service Center
(askhr@hersheys.com).
Keywords: The Hershey Company, Reading , Associate Manager, Portfolio Innovation THX, Executive , Hershey, Pennsylvania
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