Associate Manager Strategic Growth Platforms

Company: The Hershey Company
Location: Hershey
Posted on: May 28, 2023

Job Description:

COVID-19 Vaccine Safety MandateThis position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter. Job Location: Hershey, PA ROLE SUMMARY: The Associate/Senior Associate Brand Manager will play a pivotal role in helping The Hershey Company achieve it's Better-For-You (BFY) ambition of reaching $1B in sales by 2030 and becoming #1 in CMG BFY. The ABM role will: Lead cross-functional teams to ideate, develop, and prioritize Better-For-You innovation concepts. Champion prioritized concepts through stage gates and commercialization (micro battle and national launch). In the case of micro battles, will track in-market tests to measure innovation concept performance and potential to scale nationally. Support exploration and definition of Hershey's Better-For-You opportunity areas via data and consumer insights Support Manager in other activities to drive Better-For-You portfolio strategyGiven flexible team dynamics, position may support several Managers or Senior Managers and may span multiple strategic growth platforms KEY RESPONSIBILITIES: Support strategic planning and 5+ year pipeline development for BFY Translate viable opportunities into testable commercial concepts Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized BFY projects Develop, execute, and manage in market tests to gauge viability of commercial concepts; establish key milestones and success metrics, then track in-market performance Actively participate in team meetings Identify impediments and potential solutions to grow Hershey's Better-For-You portfolio Track Better-For-You category performance Communicate across functions to ensure alignment QUALIFICATIONS Education: Bachelor's degree required Experience: Strong analytical skills and experience using multiple retail and consumer data sources (e.g. IRI, NPD, Panel, 84.51) Ability to translate data and insights into actionable commercial solutions Outstanding leadership skills, including comfort leading cross-functional teams Strong communication skills and collaborative team player Proclivity for creating the future by nurturing innovation and identifying creative solutions to obstacles Demonstrated business knowledge and holistic general management approach Action oriented and energized by fast timelines and making an impact Ability to adapt to new processes and ways of working The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected VeteransIf you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com). PDN-9921374e-f5f9-484a-9d1f-294dbf3e7dd2

Keywords: The Hershey Company, Reading , Associate Manager Strategic Growth Platforms, Executive , Hershey, Pennsylvania