Sr Director, Global & NA Entertainment & Influencer Marketing - Tommy Hilfiger
Company: PVH
Location: Newark
Posted on: May 6, 2024
Job Description:
Design Your Future at PVHSr Director, Global & NA Entertainment
& Influencer Marketing - Tommy HilfigerWe are in search of an
experienced Senior Director of Global and North America
Entertainment & Influencer Marketing based in New York. This
individual will lead our Global and North America Talent Management
teams and report directly into the VP, Entertainment & Influencer
Marketing. They will have the unique opportunity to lead the
direction of EIM with our top tier celebrity talent, from
relationship building to concept development to strategic budget
planning.This individual is the ultimate left brain, right brain
contributor who brings an entrepreneurial mindset to a corporate
setting. For them, relationships are everything and they have a
network of talent (and talented people) who believe in and trust
them. They understand that this is a service business and go out of
their way to be thoughtful and benevolent.In their work, this
person obsesses the details and knows that the little things are
the big things. They are confident navigating any conversation, any
room and any negotiation towards maintaining the integrity of the
brand, the collaborative nature of the team, and the trust of our
talent and partners. This individual is excited about the
opportunity to contribute to shaping the culture and future of
their team and bringing a fresh twist to a globally recognized
brand.Our Entertainment and Influencer (EIM) Marketing Talent
Management group is focused on owning, developing and cultivating
authentic relationships with our top talent. This person plays a
critical role on our team as the direct connection bridging the
talent with the brand. The ideal candidate sees their role not as a
series of tasks, but as a series of authentic relationships they
are responsible for nurturing. These partnerships will strengthen
the brand position globally and increase consumer affinity.They are
obsessed with culture, service-oriented, curious, and
self-motivated. They are excited about joining a lean team where
they have the opportunity to make direct impact and shape the
future of the team and brand.Responsibilities:
- Implementing a global EIM strategy offense
- Finalizing deals with talent for the first half of 2024
- Collaborating on merch priorities to supercharge the product
seeding offense for Spring/Summer 2024 based on where we need to
deliver desirability, interest and commercial performance
- Driving impact through talent storytelling at TOMMY EXPERIENCES
such as music festivals, talent trips, PR moments, etc.
- Building a collaborative system to bridge NA and Global
teams
- Supporting VP, Global EIM on vision setting and concept
development for 2024 and beyond
- Leading the creation of a budget dashboard for NA and Global
EIM
- Growing the TOMMY FAMILY around the world
- Concepting and pitching pinnacle TOMMY EXPERIENCES
- Identify & foster talent partnerships that fuel brand
relevance
- Overseeing talent-driven collaboration products
- Championing the EIM lens at key global brand moments (fashion
weeks, sports and culture moments, etc)
- Lead, mentor, and inspire a high-performing team, fostering a
culture of collaboration, creativity, and excellence
Qualifications:
- Bachelor level education in Marketing, Business, Talent
Management or other related fields (or comparable years of in-depth
work experience in Talent Mangement, Influencer Marketing or
Entertainment)
- Candidate must have experience in working in a Global
organization
- Experience leading from concept to strategy to execution
- Leadership and development (this role would oversee a team of
10 teammates in NA and globally
- Strong understanding of the challenges and dynamics of
operating in a global environment
- Strong organizational and time management skills to prioritize
and manage multiple global projects simultaneously.
- Demonstrated ability to navigate and manage complex work
streams across different regions, and functions
- Ability to work across different time zones and cultures
- Candidate must have experience in collaborating with agency
partners on global initiatives
- Demonstrated success in managing and coordinating regional and
global campaigns and projects with agency partners that showcase
360 Entertainment and Influencer Marketing tactics
- Ability to navigate and manage the complexities of working with
multiple agencies on Brand Tent Pole projects i.e. NYFW
- Confident writing contracts and negotiating deal points
- Entrepreneurial mindset
- Able to work well in a team setting and can collaborate
effectively up and down the organization and cross
functionally
- Our team is built on art and science. You understand a budget
and have strong overall analytical capabilities
- Strong computer skills - Keynote, G Suite
- Excellent oral, written and presentation skills
- Energetic about the brand - and its past, present and future -
and are excited about the opportunity to shape it
- Passion for your work is paralleled by your passion for culture
(and what's next in it)
- Highly flexible and adaptable when faced with ambiguity and are
solutions oriented
- You seek the best (not necessarily the easiest) solutions, with
an unwavering commitment to do what is right
- Collaborative and excel both in how you work and what you
deliver This position is not eligible for visa sponsorship. Pay
Range:$180,000 - $215,000PVH currently provides base salary ranges
for all positions-on job advertisements-in the United States based
on local requirements. These ranges are based on what PVH
reasonably believes that it will pay an associate for their base
salary for said position at the time of the posting. Individual
compensation will ultimately be determined based on a variety of
relevant factors including but-not limited to qualifications,
geographic location and other relevant skills. PVH is committed to
providing a market-competitive total rewards package to eligible
associates, which includes diverse and robust health and insurance
benefits to meet the varied needs of our associates and an
above-market 401(k) contribution to help our associates save for
retirement. We also offer career growth opportunities, empowering
our associates to design their future at PVH.PVH Corp. or its
subsidiary ("PVH") is an equal opportunity employer and considers
all applicants for employment on the basis of their individual
capabilities and qualifications, consistent with applicable law and
without regard to race, color, sex, gender identity or expression,
age, religion, creed, national origin, citizenship status, sexual
orientation, genetic information, physical or mental disability,
military status or any other characteristic protected under
federal, state or local law. In addition to complying with all
applicable laws, PVH also has a strong corporate commitment to
inclusion, diversity and to ensuring that all current and future
PVH associates are compensated solely on job-related factors such
as skill, ability, educational background, work quality, experience
and potential. To achieve these goals, across the United States and
its territories, PVH prohibits any PVH employee, agent or
representative from requesting or otherwise considering any job
applicant's current or prior wages, salary or other compensation
information in connection with the hiring process. Accordingly,
applicants are asked not to disclose this salary history
information to PVH
Keywords: PVH, Reading , Sr Director, Global & NA Entertainment & Influencer Marketing - Tommy Hilfiger, Executive , Newark, Pennsylvania
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