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Associate Brand Manager, The Hershey Experience

Company: HersheyCareers
Location: Hershey
Posted on: July 22, 2021

Job Description:

Job Location: Hershey, PA

This position can also be remote. Must be willing to travel onsite as needed


Summary:  


The Associate Brand Manager has responsibility for specific projects and activities to drive commercial growth.  This Associate must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the organization, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position.  This position plays a leadership and/or project management role with external suppliers such as marketing agencies, co-manufacturers, co-packers, external vendors, etc.

This position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables.  These marketing variables include new products, portfolio changes, pricing, promotion, retail storytelling, omnichannel store merchandising, content development and other key programs that could affect the short and long term business goals for The Hershey’s Experience.  This role requires a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.

This position develops and implements end-to-end portfolio and innovation plans rooted on category and consumer insights. The role will identify consumer, category and competitive insights that unlock new growth opportunities for THX across key trip missions.

 

Major Duties/Responsibilities:  

  • New Product Development - The Hershey Experience 
  • Develops and implements end-to-end portfolio and innovation plans, including 3-year pipeline, using category / consumer insights for D2C channel
  • Portfolio Planning - The Hershey Experience
  • Partners with the Portfolio Manager to define the baseline assortment strategy for D2C. Proposes, implements and monitors retail assortments for this channel leveraging our unique and exclusive everyday and seasonal stories 
  • Capability Building / Business Presentations / Project Management 
  • Partners with Project Manager to build capacilities (i.e Sweet Personalization, PIM) that supports the growth plan. Manages the communication flow of new product and assortment planning information across THX cross-functional partners aligned with Gate calendar.  Supports presentation development for meetings, including gate presentations, category reviews, competitive analysis, national launch communications, etc. Partners cross functionally to scope and explore infrastructure to support the innovation plan
  • Story Development – The Hershey Experience
  • Manages development and communication of THX exclusive stories (Everyday and Seasonal).  The role builds story templates, manages agencies to define creative messaging used for content development, defines portfolio offer, and leads cross-functional         collaboration to communicate and ensure in-store execution of story books
  • Portfolio Support - The Hershey Experience
  • Partners with the Portfolio Manager to define the baseline assortment strategy to support other business building initiatives to drive incremental growth 


Experience/ Skills

•  At least 5 years of related work experience 
•  Superior leadership skills
•  Overall business knowledge and holistic general management approach
•  Superior strategic thinking and planning
•  Outstanding analytical abilities
•  Ability to balance creativity with organization and discipline in fast moving, ambiguous environments
•  Demonstrated ability to be accountable for sales and income results
•  Strong verbal and written communicator to a wide breadth of audiences including senior management.
•  State-of-the-art functional marketing expertise in some, if not all, areas of marketing
•  Economic value creation mindset
•  Lifelong learner with potential to be a strong people developer

 

Minimum Education and Experience Requirements:  
Education: BS required, MBA Preferred

Experience: Five years of product development experience 
 

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

 

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

Keywords: HersheyCareers, Reading , Associate Brand Manager, The Hershey Experience, Other , Hershey, Pennsylvania

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