SEO Analyst
Company: Penske Truck Leasing
Location: Reading
Posted on: April 17, 2024
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Job Description:
Position Summary:
This role will maintain an understanding of current SEO (Search
Engine Optimization) best practices and trends based on changes in
the search industry and evaluate how Penske's web properties should
be adjusted to ensure high visibility in search results. The SEO
analyst, in conjunction with the Director of Interactive Marketing,
would assist in setting the SEO strategy for Penske's digital
properties, including on-page SEO, technical SEO, and local SEO
improvements and adjustments.
Major Responsibilities:
--- Monitor SEO performance
--- Formulate and drive website optimizations, including site
structure, page construction, content opportunities, keyword
research, linking portfolio, and SEO best practices.
--- Maintain and enhance industry knowledge and trends
--- Audit current SEO implementation across various web
properties
--- Work with internal stakeholders and vendors to ensure high
levels of quality for local SEO including listing management and
listing optimizations for mapping platforms (Google Maps, Apple
Maps, etc.
--- Other projects and tasks as assigned by supervisor
Qualifications:
--- Bachelor's Degree required, preferably in Marketing or
Business
--- 1-3 years managing SEO efforts for digital properties,
preferably either at an enterprise level or within an agency
environment, or equivalent experience in other areas of digital
marketing including programmatic, paid social, or paid search. This
includes monitoring performance, driving or recommending strategy,
and identifying gaps and opportunities to improve visibility
--- Understanding of project management and ability to prioritize
initiatives
--- Knowledge of SEO best practices, including on-page, technical,
and local search disciplines
--- Able to make recommendations based on trend data and web
analytics performance
--- Ability to work cross functions and with various teams
--- Regular, predictable, full attendance is an essential function
of the job
--- Willingness to travel as necessary, work the required schedule,
work at the specific location required, complete Penske employment
application, submit to a background investigation (to include past
employment, education, and criminal history) and drug screening are
required
Physical Requirements:
--- The physical and mental demands described here are
representative of those that must be met by an associate to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
--- The associate will be required to: read; communicate verbally
and/or in written form; remember and analyze certain information;
and remember and understand certain instructions or guidelines.
--- While performing the duties of this job, the associate may be
required to stand, walk, and sit. The associate is frequently
required to use hands to touch, handle, and feel, and to reach with
hands and arms. The associate must be able to occasionally lift
and/or move up to 25lbs/12kg.
--- Specific vision abilities required by this job include close
vision, distance vision, peripheral vision, depth perception and
the ability to adjust focus.
Penske is an Equal Opportunity Employer
About Penske Truck Leasing
Penske Truck Leasing Co., L.P., headquartered in Reading,
Pennsylvania, is a partnership of Penske Corporation, Penske
Automotive Group and Mitsui & Co., Ltd. A leading global
transportation services provider, Penske operates a premier fleet
of vehicles and serves its customers from locations in North
America, South America, Europe, Australia, and Asia. Penske's
product lines include full-service truck leasing, contract
maintenance, commercial and consumer truck rentals, used truck
sales, transportation and warehousing management and supply chain
management solutions. Visit www.GoPenske.com to learn more.
Job Category: Marketing
Job Function: Marketing & Communications
Job Family: General Administration
Address: 100 Gundy Drive
Primary Location: US-PA-Reading
Employer: Penske Truck Leasing Co., L.P.
Req ID: 2313976
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Keywords: Penske Truck Leasing, Reading , SEO Analyst, Professions , Reading, Pennsylvania
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