SEO Analyst
Company: Penske Logistics
Location: Reading
Posted on: April 19, 2024
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Job Description:
Position Summary: This role will maintain an understanding of
current SEO (Search Engine Optimization) best practices and trends
based on changes in the search industry and evaluate how Penske's
web properties should be adjusted to ensure high visibility in
search results. The SEO analyst, in conjunction with the Director
of Interactive Marketing, would assist in setting the SEO strategy
for Penske's digital properties, including on-page SEO, technical
SEO, and local SEO improvements and adjustments. Major
Responsibilities: • Monitor SEO performance • Formulate and drive
website optimizations, including site structure, page construction,
content opportunities, keyword research, linking portfolio, and SEO
best practices. • Maintain and enhance industry knowledge and
trends • Audit current SEO implementation across various web
properties • Work with internal stakeholders and vendors to ensure
high levels of quality for local SEO including listing management
and listing optimizations for mapping platforms (Google Maps, Apple
Maps, etc. • Other projects and tasks as assigned by supervisor
Qualifications: • Bachelor's Degree required, preferably in
Marketing or Business • 1-3 years managing SEO efforts for digital
properties, preferably either at an enterprise level or within an
agency environment, or equivalent experience in other areas of
digital marketing including programmatic, paid social, or paid
search. This includes monitoring performance, driving or
recommending strategy, and identifying gaps and opportunities to
improve visibility • Understanding of project management and
ability to prioritize initiatives • Knowledge of SEO best
practices, including on-page, technical, and local search
disciplines • Able to make recommendations based on trend data and
web analytics performance • Ability to work cross functions and
with various teams • Regular, predictable, full attendance is an
essential function of the job • Willingness to travel as necessary,
work the required schedule, work at the specific location required,
complete Penske employment application, submit to a background
investigation (to include past employment, education, and criminal
history) and drug screening are required Physical Requirements: •
The physical and mental demands described here are representative
of those that must be met by an associate to successfully perform
the essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the
essential functions. • The associate will be required to: read;
communicate verbally and/or in written form; remember and analyze
certain information; and remember and understand certain
instructions or guidelines. • While performing the duties of this
job, the associate may be required to stand, walk, and sit. The
associate is frequently required to use hands to touch, handle, and
feel, and to reach with hands and arms. The associate must be able
to occasionally lift and/or move up to 25lbs/12kg. • Specific
vision abilities required by this job include close vision,
distance vision, peripheral vision, depth perception and the
ability to adjust focus. Penske is an Equal Opportunity Employer
About Penske Truck Leasing Penske Truck Leasing Co., L.P.,
headquartered in Reading, Pennsylvania, is a partnership of Penske
Corporation, Penske Automotive Group and Mitsui & Co., Ltd. A
leading global transportation services provider, Penske operates a
premier fleet of vehicles and serves its customers from locations
in North America, South America, Europe, Australia, and Asia.
Penske's product lines include full-service truck leasing, contract
maintenance, commercial and consumer truck rentals, used truck
sales, transportation and warehousing management and supply chain
management solutions. Visit www.GoPenske.com to learn more. Job
Category: Marketing Job Function: Marketing & Communications Job
Family: General Administration Address: 100 Gundy Drive Primary
Location: US-PA-Reading Employer: Penske Truck Leasing Co., L.P.
Req ID: 2313976 Date posted: 04/08/2024
Keywords: Penske Logistics, Reading , SEO Analyst, Professions , Reading, Pennsylvania
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